Bjarni Ben

Marketing Specialist · CRM & Marketing Automation · HubSpot · Creative Technologist

Reykjavík, Iceland

I turn marketing systems into revenue engines — designing CRM and marketing-automation flows that generate qualified leads.

Marketing AutomationHubSpotCRMLead GenerationWeb Development

Contact me

About

Marketing professional with a background in advertising and experience across CRM systems, marketing automation, and event management.

I work at the intersection of creative and technical, building integrations, managing campaigns and producing content.

What I enjoy

Designing lifecycle & lead-nurture workflows that actually convert
Building and tuning HubSpot / CRM setups end to end
Bridging marketing and dev to ship polished web experiences
Experimenting with AI to make marketing teams faster

Problems I solve

Fragmented data and leaky funnels
Manual, repetitive marketing operations
Campaigns that can't prove their impact

Experience

Advania Ísland

Full-time · 4 yrs

Reykjavík, Capital Region, Iceland

Marketing- & Sales Operations
Nov 2023 — Present · Hybrid
Own marketing automation and lead generation for Iceland's largest IT services company — building the workflows, landing pages and reporting that turn interest into sales-qualified leads.
HubSpotMarketing AutomationWeb DevelopmentCRMAnalytics
Project Manager
Aug 2022 — Feb 2024 · Hosting & Operations
Led product and delivery across the Hosting & Operations unit, coordinating cross-functional teams from concept to launch.
Product Lifecycle ManagementCross-team CollaborationRoadmapping

$PIPAR\TBWA logo$

PIPAR\TBWA

4 yrs 11 mos

Iceland

Account Manager
Oct 2017 — Aug 2022
Managed key client accounts at one of Iceland's leading advertising agencies, translating brand goals into integrated campaigns delivered on time and on brief.
Cross-team CollaborationCampaign ManagementClient Strategy

Sky

2 yrs 5 mos

London Area, United Kingdom

Project Manager (Sky Works)
Jun 2015 — Oct 2017
Managed integrated marketing campaigns for Sky across email, direct mail, display and trade press.
Campaign ManagementEmailDirect MailDisplay

Skills

Skills & tools

Marketing & Growth

Lead GenerationCampaign ManagementLifecycle MarketingContent StrategyAdvertisingEmail Marketing

CRM & Automation

HubSpotMarketing AutomationCRMWorkflow DesignLead ScoringData Hygiene

Technology

Web DevelopmentHTML & CSSAnalyticsAI Tools

Project Management

Product Lifecycle ManagementCross-team CollaborationRoadmappingDelivery

Creative

PodcastingCopywritingEvent Management

Languages

IcelandicNative
EnglishFull professional

Certifications & courses

HubSpot Marketing Software · HubSpot Academy
Power BI for beginners
Communications & Employability Strategy · France Business School

Education

France Business School

Master of Science (M.S.)

International Marketing Communication Strategy

2013 — 2015

London Metropolitan University

Master of Science (M.S.)

International Marketing Communication

2010 — 2013

Contact

Email me

LinkedInin/bjarniben X@bjarniben